Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from rockfish-seafood.myshopify.com (the “Site”). 

Welcome to the privacy notice of the Rockfish Group Limited 

This policy is intended to inform you on how we gather, define, and utilise your information. It applies to information collected by us, or provided by you, whether in one of our restaurants, over our website (including the mobile optimised version of the website accessible from your portable hand-held device), or in any other way (such as over the telephone). It is also intended to assist you in making informed decisions when using our website or products and services. It is also intended to assist you in making informed decisions when using our website or products and services.  All your personal information is held and used in accordance with Data Protection Legislation.   The full privacy policy is below, and we advise that you take a few minutes to read it. If you want to know more about the information we collect or to exercise any of your rights please write to us at the below address or via email at keepintouch@therockfish.co.uk 

Rockfish 
8 South Embankment 
Dartmouth 
TQ6 9BH 

Introduction 

Welcome to the privacy notice of the Rockfish group of companies (‘the Rockfish Group’). The Rockfish Group is made up of the following companies: 

Rockfish Group Limited 

Rockfish (Dartmouth) Limited 

Rockfish (Plymouth) Limited 

Rockfish (Exeter) Limited 

Rockfish (Torquay) Limited 

Rockfish (Brixham) Limited 

Rockfish (Exmouth) Limited 

Seahorse Restaurant Limited 

The Rockfish Group respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.  

This privacy notice is provided in a layered format so you can click through to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy notice. 

  1. IMPORTANT INFORMATION AND WHO WE ARE
  2. THE DATA WE COLLECT ABOUT YOU
  3. HOW IS YOUR PERSONAL DATA COLLECTED
  4. HOW WE USE YOUR PERSONAL DATA
  5. DISCLOSURES OF YOUR PERSONAL DATA
  6. 6. DATA SECURITY
  7. 7. DATA RETENTION
  8. 8. YOUR LEGAL RIGHTS
  9. 9. GLOSSARY

 

  1. Important information and who we are 

Purpose of this privacy notice 

This privacy notice aims to give you information on how the Rockfish Group collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter, purchase a product or service or take part in a competition.  

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.  

MINORS 

The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion. 

 

Controller 

The Rockfish Group is made up of different legal entities, details of which are set out above. This privacy notice is issued on behalf of the Rockfish Group so when we mention "we", "us" or "our" in this privacy notice, we are referring to the relevant company in the Rockfish Group responsible for processing your data. We will let you know which entity will be the controller for your data when you purchase a product or service with us. Rockfish Group Limited is the controller and responsible for this website.  

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.  

Contact details 

Our full details are: 

Full name of legal entity: Rockfish Group Limited 

Name of data privacy manager: Mathew Prowse 

Email address: mat@mitchtonks.co.uk 

Postal address: 5 South Embankment, Dartmouth, United Kingdom, TQ6 9BH 

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.  

Changes to the privacy notice and your duty to inform us of changes 

This version was last updated in October 2021. 

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. 

Third-party links 

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.   

When using our site to place an order your data will be sent to Shopify to enable us to process that order.  You should familiarise yourself with their privacy notice which can be found here.  

 

  1. The data we collect about you 

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). 

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows: 

  • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender. 
  • Contact Data includes billing address, delivery address, email address and telephone numbers. 
  • Financial Data includes bank account and payment card details. 
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us. 
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.  
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.   
  • Usage Data includes information about how you use our website, products and services.  
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences. 

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice. 

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. 

If you fail to provide personal data 

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.  

 

  1. How is your personal data collected? 

We use different methods to collect data from and about you including through: 

  • Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you: 
  • apply for our products or services; 
  • when ordering one of our products on our website; 
  • subscribe to our service or publications;  
  • book a table at one of our restaurants, including through the booking system Resdiary. 
  • request marketing material to be sent to you;  
  • enter a competition, promotion or survey; or 
  • give us some feedback.  
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy [LINK] for further details]. 
  • Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:  
  • Technical Data from the following parties: 
  1. analytics providers such as Google based outside the EU;  
  1. advertising networks; and 
  1. search information providers. 
  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services. 
  • Identity and Contact Data from data brokers or aggregators. 
  1. How we use your personal data 

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: 

  • Where we need to perform the contract we are about to enter into or have entered into with you. 
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. 
  • Where we need to comply with a legal or regulatory obligation. 

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us. 

Purposes for which we will use your personal data 

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. 

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below. 

 

Purpose/Activity 

Type of data 

Lawful basis for processing including  

basis of legitimate interest 

To register you as a new customer 

(a) Identity  

(b) Contact 

Performance of a contract with you 

To process your order: 

  1. To register you as a customer on our site; 
  1. To submit your order request to our systems; 
  1. To prepare your order for you; 
  1. To send your order out via courier 
  1. Identity 
  1. Contact 
  1. Financial 
  1. Transaction 
  1. Performance of a contract with you 
  1. Necessary for our legitimate interests (to enable us to provide you with a good service) 

To process your booking including: 

(a) Manage payments, fees and charges 

(b) Collect and recover money owed to us 

(a) Identity  

(b) Contact  

(c) Financial  

(d) Transaction  

(e) Marketing and Communications 

(a) Performance of a contract with you  

(b) Necessary for our legitimate interests  

(to recover debts due to us) 

To manage our relationship with you which will include: 

(a) Notifying you about changes to our terms or privacy policy 

(b) Asking you to leave a review or take a survey 

(a) Identity  

(b) Contact  

(c) Profile  

(d) Marketing and Communications 

(a) Performance of a contract with you  

(b) Necessary to comply with a legal obligation 

(c) Necessary for our legitimate interests (to  

keep our records updated and to study how  

customers use our products/services) 

To enable you to partake in a prize draw, competition or complete a survey 

(a) Identity  

(b) Contact  

(c) Profile  

(d) Usage  

(e) Marketing and Communications 

(a) Performance of a contract with you  

(b) Necessary for our legitimate interests (to  

study how customers use our products/ 

services, to develop them and grow our  

business) 

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)   

(a) Identity 

(b) Contact 

(c) Technical 

(a) Necessary for our legitimate interests (for  

running our business, provision of administration  

and IT services, network security, to prevent fraud 

and in the context of a business reorganisation  

or group restructuring exercise) 

(b) Necessary to comply with a legal obligation 

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you 

(a) Identity  

(b) Contact  

(c) Profile  

(d) Usage  

(e) Marketing and Communications  

(f) Technical  

Necessary for our legitimate interests (to study  

how customers use our products/services, 

 to develop them, to grow our business and to inform our marketing strategy) 

Marketing  

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. 

Promotional offers from us  

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).  

You will receive marketing communications from us if you have requested information from us or purchased services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing. 

Behavioural advertising 
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 
 
You can opt out of targeted advertising by using the links below: 
- Facebook: https://www.facebook.com/settings/?tab=ads 
- Google: https://www.google.com/settings/ads/anonymous 
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 
 
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

 

Third-party marketing  

We will get your express opt-in consent before we share your personal data with any company outside the Rockfish Group of companies for marketing purposes.  

Opting out 

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.  

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, product/service experience or other transactions. 

Cookies 

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.  

Change of purpose  

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.  

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. 

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted 

 

  1. Disclosures of your personal data 

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above. 

  • Internal Third Parties as set out in the [Glossary].  
  • External Third Parties as set out in the [Glossary]. 
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.  

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. 

 

  1. Data security 

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.  

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. 

 

  1. Data retention 

How long will you use my personal data for? 

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.  

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. 

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.  

 

  1. Your legal rights 

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:  

  • [Request access to your personal data]. 
  • [Request correction of your personal data]. 
  • [Request erasure of your personal data]. 
  • [Object to processing of your personal data]. 
  • [Request restriction of processing your personal data]. 
  • [Request transfer of your personal data]. 
  • [Right to withdraw consent]. 

 

If you wish to exercise any of the rights set out above, please contact us. 

 

No fee usually required 

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. 

 

What we may need from you 

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. 

Time limit to respond 

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.  

 

  1. Glossary 

LAWFUL BASIS 

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us 

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. 

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to. 

THIRD PARTIES 

Internal Third Parties 

Other companies in the Rockfish Group acting as joint controllers or processors and who are based in the UK. 

External Third Parties 

  • Service Providers who act as processors in the EU and UK on our behalf to provide system administration to allow orders to be made, such as Shopify. 
  • Service providers acting as processors based in the EU or United Kingdom who provide IT and system administration services. 
  • Service Providers such as courier services to enable us to deliver your orders to you, such as DPD, Intuitive Shipping & Shipstation. 
  • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the EU and United Kingdom who provide consultancy, banking, legal, insurance and accounting services. 
  • Service Providers such as Mailchimp, Klaviyo, Feefo, Zapier, Seven Rooms to manage our communications to you. 
  • Apps such as auto tag help us manage using shopify orders
  • We use google analytics to help us understand how the site is used
  • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances. 

YOUR LEGAL RIGHTS 

You have the right to: 

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. 

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. 

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.  

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. 

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.  

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.  

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent. 

 
 

Cookies 

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. 

We use the following cookies to optimize your experience on our Site and to provide our services. 

Cookies Necessary for the Functioning of the Store 

Name 

Function 

_ab 

Used in connection with access to admin. 

_secure_session_id 

Used in connection with navigation through a storefront. 

cart 

Used in connection with shopping cart. 

cart_sig 

Used in connection with checkout. 

cart_ts 

Used in connection with checkout. 

checkout_token 

Used in connection with checkout. 

secret 

Used in connection with checkout. 

secure_customer_sig 

Used in connection with customer login. 

storefront_digest 

Used in connection with customer login. 

_shopify_u 

Used to facilitate updating customer account information. 

Reporting and Analytics 

Name 

Function 

_tracking_consent 

Tracking preferences. 

_landing_page 

Track landing pages 

_orig_referrer 

Track landing pages 

_s 

Shopify analytics. 

_shopify_fs 

Shopify analytics. 

_shopify_s 

Shopify analytics. 

_shopify_sa_p 

Shopify analytics relating to marketing & referrals. 

_shopify_sa_t 

Shopify analytics relating to marketing & referrals. 

_shopify_y 

Shopify analytics. 

_y 

Shopify analytics. 

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. 

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. 

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org. 

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above. 

Do Not Track 

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser. 

Changes 

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. 

Contact 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email address] or by mail using the details provided below: 

Rockfish Brixham Ltd, New Quay Lane, Crab Key House, Brixham, TQ5 8AJ, United Kingdom 

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here:  https://ico.org.uk/make-a-complaint/